:root{
  --blue:#1A1FCC;
  --blue-deep:#120F9F;
  --blue-soft:rgba(26,31,204,0.08);
  --ink:#191919;
  --night:#0A0B1E;
  --off:#F2F2F1;
  --red:#A32D2D;
  --muted:#6B6B8A;
  --line:rgba(25,25,25,0.12);
  --shell:1200px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:'Instrument Sans',-apple-system,BlinkMacSystemFont,'Helvetica Neue',Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Noto Color Emoji";
  color:var(--ink);
  background:#fff;
  font-size:17px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;height:auto}
a{color:inherit}

/* ---------- Grundraster ---------- */
.shell{width:100%;max-width:var(--shell);margin:0 auto;padding:0 24px}
.section{padding:96px 0}
.section--tight{padding:64px 0}
.section--night{background:var(--night);color:#fff}
.section--off{background:var(--off)}
.section--blue{background:var(--blue-deep);color:#fff}

/* ---------- Typografie ---------- */
h1,h2,h3,h4{font-family:'Figtree',sans-serif,"Apple Color Emoji","Segoe UI Emoji","Noto Color Emoji";font-weight:800;letter-spacing:-0.02em;line-height:1.12}
h1{font-size:clamp(2.4rem,4.6vw,4.4rem);font-weight:800;line-height:1.14}
h2{font-size:clamp(1.7rem,2.6vw,2.32rem)}
h2.h2--lg{font-size:clamp(2rem,3.9vw,3.4rem)}
h3{font-size:clamp(1.15rem,2vw,1.45rem);font-weight:700;letter-spacing:-0.01em}
p{margin-bottom:1em}
p:last-child{margin-bottom:0}
strong,b{font-weight:700}

/* Markiertes Wort im Fließtext der Headline */
.mark{
  background:var(--blue);
  color:#fff;
  padding:0.06em 0.2em 0.14em;
  -webkit-box-decoration-break:clone;
  box-decoration-break:clone;
}
.mark--soft{
  background:linear-gradient(120deg,rgba(255,255,255,0.30),rgba(255,255,255,0.12));
  color:#fff;
}

.eyebrow-serif{
  font-family:'IBM Plex Serif',Georgia,serif;
  font-style:italic;
  font-size:1.02rem;
  color:var(--blue);
  text-align:center;
  margin-bottom:26px;
}
.eyebrow{
  font-size:0.7rem;
  font-weight:700;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--muted);
}
.eyebrow::before{
  content:'';
  width:22px;height:1px;
  background:currentColor;
  display:inline-block;
  margin-right:10px;
  vertical-align:middle;
  opacity:.6;
}
.lead{font-size:1.05rem;color:rgba(25,25,25,0.78)}
.section--night .lead,.section--blue .lead{color:rgba(255,255,255,0.78)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-block;
  background:var(--blue-deep);
  color:#fff;
  font-family:'Figtree',sans-serif;
  font-weight:700;
  font-size:0.95rem;
  padding:15px 26px;
  border-radius:4px;
  text-decoration:none;
  border:1px solid var(--blue-deep);
  transition:background .16s ease,transform .16s ease;
}
.btn:hover{background:#0d0b7d;transform:translateY(-1px)}
.btn--sm{padding:11px 22px;font-size:0.88rem}
.btn--ghost{
  background:transparent;
  color:var(--ink);
  border:1px solid var(--line);
}
.btn--ghost:hover{background:rgba(25,25,25,0.04);color:var(--ink)}

/* ---------- Header ---------- */
.site-header{
  position:sticky;
  top:0;
  z-index:60;
  padding:12px 24px 0;
}
.site-header__inner{
  max-width:var(--shell);
  margin:0 auto;
  background:#fff;
  border-radius:10px;
  box-shadow:0 2px 20px rgba(10,11,30,0.08);
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;
  padding:14px 26px;
}
.site-header__logo img{height:38px;width:auto}
.site-nav{display:flex;align-items:center;gap:30px}
.site-nav a{
  font-size:0.86rem;
  font-weight:500;
  text-decoration:none;
  color:var(--ink);
  transition:color .15s ease;
}
.site-nav a:hover{color:var(--blue)}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:6px}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--ink);margin:4px 0;transition:.2s}

/* ---------- Hero ---------- */
.hero{padding:76px 0 0;text-align:center}
.hero h1{max-width:1090px;margin:0 auto 32px}
.hero__text{max-width:790px;margin:0 auto 12px;font-size:1.02rem;color:rgba(25,25,25,0.8)}
.hero__cta{margin-top:26px}

/* ---------- Vergleichs-Widget ---------- */
.compare{max-width:520px;margin:64px auto 0}
.compare__tabs{
  display:grid;
  grid-template-columns:1fr 1fr;
  border:1px solid var(--line);
  border-radius:8px;
  overflow:hidden;
  background:rgba(25,25,25,0.04);
}
.compare__tab{
  font-family:'Figtree',sans-serif;
  font-size:0.84rem;
  font-weight:700;
  padding:12px 8px;
  background:transparent;
  border:0;
  cursor:pointer;
  color:var(--muted);
  transition:.16s;
}
.compare__tab.is-active{background:#fff;color:var(--red);box-shadow:0 1px 6px rgba(10,11,30,.08)}
.compare__tab[data-tab="system"].is-active{color:var(--blue)}
.compare__panel{
  display:none;
  margin-top:14px;
  border:1px solid var(--line);
  border-radius:10px;
  overflow:hidden;
  background:#fff;
  text-align:left;
}
.compare__panel.is-active{display:block}
.compare__head{display:flex;align-items:center;gap:12px;padding:18px 20px 14px}
.compare__emoji{
  width:34px;height:34px;
  border-radius:8px;
  display:grid;place-items:center;
  font-size:1.05rem;
  background:rgba(163,45,45,.09);
}
.compare__panel[data-panel="system"] .compare__emoji{background:var(--blue-soft)}
.compare__kicker{
  font-size:0.62rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--red);
}
.compare__panel[data-panel="system"] .compare__kicker{color:var(--blue)}
.compare__name{font-family:'Figtree',sans-serif;font-weight:700;font-size:1rem}
.compare__stats{display:grid;grid-template-columns:1fr 1fr;text-align:center;padding:0 20px 16px}
.compare__stat-label{font-size:0.6rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--muted)}
.compare__stat-value{font-family:'Figtree',sans-serif;font-size:1.5rem;font-weight:800;color:var(--red);margin:2px 0}
.compare__panel[data-panel="system"] .compare__stat-value{color:var(--blue)}
.compare__stat-value span{font-size:0.8rem;font-weight:600}
.compare__stat-note{font-size:0.72rem;color:var(--muted)}
.compare__rows{border-top:1px solid var(--line);padding:14px 20px}
.compare__row{margin-bottom:12px}
.compare__row:last-child{margin-bottom:0}
.compare__row-top{display:flex;justify-content:space-between;align-items:center;font-size:0.84rem;margin-bottom:5px}
.compare__row-top b{font-family:'Figtree',sans-serif;color:var(--red)}
.compare__panel[data-panel="system"] .compare__row-top b{color:var(--blue)}
.compare__bar{height:2px;background:rgba(25,25,25,.1);border-radius:2px;overflow:hidden}
.compare__bar i{display:block;height:100%;background:var(--red);border-radius:2px}
.compare__panel[data-panel="system"] .compare__bar i{background:var(--blue)}
.compare__foot{
  border-top:1px solid var(--line);
  padding:13px 20px;
  font-size:0.82rem;
  font-weight:700;
  color:var(--red);
  background:rgba(163,45,45,.04);
}
.compare__panel[data-panel="system"] .compare__foot{color:var(--blue);background:var(--blue-soft)}
.compare__foot::before{content:'●';font-size:.6rem;margin-right:8px;vertical-align:middle}

/* ---------- Problem-Sektion ---------- */
.split{display:grid;grid-template-columns:1fr 1.08fr;gap:80px;align-items:center}
.split h2{max-width:500px}
.accordion__item{border-bottom:1px solid var(--line)}
.accordion__btn{
  width:100%;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:20px;
  text-align:left;
  background:none;
  border:0;
  cursor:pointer;
  padding:20px 0;
  font-family:'Instrument Sans',sans-serif;
  font-size:1rem;
  font-weight:400;
  color:var(--ink);
  line-height:1.4;
}
.accordion__btn::after{
  content:'';
  flex:0 0 10px;
  width:10px;height:10px;
  border-right:1.5px solid var(--ink);
  border-bottom:1.5px solid var(--ink);
  transform:rotate(45deg) translateY(-2px);
  transition:transform .2s ease;
}
.accordion__item.is-open .accordion__btn::after{transform:rotate(-135deg) translateY(-2px)}
.accordion__panel{
  max-height:0;
  overflow:hidden;
  transition:max-height .3s ease;
}
.accordion__panel-inner{padding:0 0 22px;font-size:0.94rem;color:rgba(25,25,25,0.72);line-height:1.6}
.section--night .accordion__item{border-color:rgba(255,255,255,.14)}
.section--night .accordion__btn{color:#fff}
.section--night .accordion__btn::after{border-color:#fff}
.section--night .accordion__panel-inner{color:rgba(255,255,255,.72)}

/* ---------- Statement-Sektion ---------- */
.statement h2{max-width:920px;margin-bottom:20px}
.statement .lead{max-width:640px}
.statement__ps{
  display:inline-block;
  margin-top:26px;
  background:var(--blue);
  color:#fff;
  font-family:'Figtree',sans-serif;
  font-weight:700;
  font-size:0.95rem;
  padding:14px 22px;
}

/* ---------- Karten ---------- */
.cards-3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:52px;max-width:1000px;margin-left:auto;margin-right:auto}
.card{
  background:var(--off);
  border-radius:10px;
  padding:28px 26px 24px;
  display:flex;
  flex-direction:column;
}
.card__num{font-size:0.72rem;font-weight:700;letter-spacing:0.1em;color:var(--blue);margin-bottom:22px}
.card__text{font-size:0.95rem;line-height:1.6;color:rgba(25,25,25,.82);flex:1}
.card__tag{
  margin-top:26px;
  font-size:0.66rem;
  font-weight:700;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--muted);
}
.card__tag::before{content:'';width:18px;height:1px;background:currentColor;display:inline-block;margin-right:8px;vertical-align:middle;opacity:.7}

/* ---------- Angebotsleiter ---------- */
.ladder{margin:44px auto 0;max-width:840px;display:flex;flex-direction:column;gap:10px}
.rung{
  border-radius:10px;
  padding:20px 24px;
  display:grid;
  grid-template-columns:44px 1fr auto;
  gap:20px;
  align-items:center;
  background:rgba(26,31,204,0.06);
}
.rung:nth-child(1){margin-right:auto;width:calc(100% - 0px);background:rgba(26,31,204,0.05)}
.rung:nth-child(2){margin-left:34px;background:rgba(26,31,204,0.09)}
.rung:nth-child(3){margin-left:68px;background:rgba(26,31,204,0.15)}
.rung:nth-child(4){margin-left:102px;background:var(--blue);color:#fff}
.rung__num{
  font-family:'Figtree',sans-serif;
  font-size:0.78rem;
  font-weight:700;
  color:var(--blue);
  background:rgba(26,31,204,0.12);
  border-radius:6px;
  padding:7px 0;
  text-align:center;
}
.rung:nth-child(4) .rung__num{background:rgba(255,255,255,0.2);color:#fff}
.rung__body{text-align:center}
.rung__kicker{font-size:0.62rem;font-weight:700;letter-spacing:0.15em;text-transform:uppercase;color:var(--muted)}
.rung:nth-child(4) .rung__kicker{color:rgba(255,255,255,.75)}
.rung__title{font-family:'Figtree',sans-serif;font-weight:700;font-size:1rem;margin:2px 0 4px}
.rung__desc{font-size:0.86rem;color:rgba(25,25,25,.7);line-height:1.45}
.rung:nth-child(4) .rung__desc{color:rgba(255,255,255,.82)}
.rung__meta{text-align:right;min-width:118px}
.rung__price{font-family:'Figtree',sans-serif;font-weight:700;font-size:0.9rem;color:var(--muted)}
.rung:nth-child(2) .rung__price,.rung:nth-child(3) .rung__price{color:var(--blue)}
.rung:nth-child(4) .rung__price{color:#fff}
.rung__badge{
  display:inline-block;
  margin-top:6px;
  font-size:0.6rem;
  font-weight:700;
  letter-spacing:0.12em;
  text-transform:uppercase;
  background:rgba(26,31,204,0.12);
  color:var(--blue);
  padding:5px 10px;
  border-radius:4px;
}
.rung:nth-child(1) .rung__badge{background:rgba(25,25,25,.08);color:var(--muted)}
.rung:nth-child(4) .rung__badge{background:rgba(255,255,255,.2);color:#fff}

/* ---------- 4er-Raster mit Trennlinien ---------- */
.grid-4{
  margin:64px auto 0;
  max-width:740px;
  display:grid;
  grid-template-columns:1fr 1fr;
  border:1px solid var(--line);
  border-radius:10px;
  overflow:hidden;
}
.grid-4 .cell{padding:38px 34px;text-align:center;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.grid-4 .cell:nth-child(2n){border-right:0}
.grid-4 .cell:nth-child(n+3){border-bottom:0}
.cell__num{font-size:0.72rem;font-weight:700;letter-spacing:0.1em;color:var(--blue);margin-bottom:16px}
.cell h3{margin-bottom:12px}
.cell p{font-size:0.93rem;color:rgba(25,25,25,.72);line-height:1.6}

/* ---------- Über mich ---------- */
.about{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:start}
.about h2{margin-bottom:28px}
.about p{font-size:0.97rem;line-height:1.65;color:rgba(255,255,255,.82)}
.about__figure img{border-radius:10px;width:100%}

/* ---------- Zitat-Karte ---------- */
.quote-card{
  background:var(--off);
  border-radius:14px;
  padding:64px 78px;
  text-align:center;
}
.quote-card h3{font-size:clamp(1.25rem,2.4vw,1.75rem);line-height:1.35;margin-bottom:34px}
.quote-card__body{max-width:730px;margin:0 auto;font-size:0.88rem;line-height:1.62;color:rgba(25,25,25,.76);text-align:left}
.quote-card__body p{margin-bottom:.9em}
.quote-card__author{
  margin-top:30px;
  font-family:'Figtree',sans-serif;
  font-weight:700;
  font-style:italic;
  color:var(--blue);
}

/* ---------- Podcast ---------- */
.podcast{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.podcast h2{margin-bottom:24px}
.podcast__list{list-style:none;margin:18px 0 22px}
.podcast__list li{margin-bottom:12px;font-size:0.95rem;color:rgba(255,255,255,.85);padding-left:26px;position:relative}
.podcast__list li::before{content:'▶';position:absolute;left:0;font-size:0.72rem;color:var(--blue);top:.25em}
.podcast__side{display:flex;justify-content:center}
.linkedin-link{
  display:inline-flex;
  align-items:center;
  gap:10px;
  color:#fff;
  text-decoration:none;
  font-weight:600;
  font-size:0.95rem;
}
.linkedin-link svg{width:20px;height:20px;fill:currentColor}
.linkedin-link:hover{color:#9aa0ff}

/* ---------- FAQ ---------- */
.faq{max-width:730px;margin:52px auto 0}
.faq h2{text-align:center}

/* ---------- Testimonial-Slider ---------- */
.slider{overflow:hidden;position:relative}
.slider__track{display:flex;transition:transform .45s cubic-bezier(.4,0,.2,1)}
.slider__slide{flex:0 0 100%;padding:0 40px;text-align:center}
.slider__quote{font-size:1.02rem;line-height:1.55;margin-bottom:26px;color:#fff}
.slider__name{font-family:'Figtree',sans-serif;font-weight:700;color:#fff}
.slider__role{font-style:italic;font-size:0.9rem;color:rgba(255,255,255,.72)}
.slider__dots{display:flex;justify-content:center;gap:9px;margin-top:44px}
.slider__dot{
  width:8px;height:8px;
  border-radius:50%;
  border:0;
  background:rgba(255,255,255,.34);
  cursor:pointer;
  padding:0;
  transition:.16s;
}
.slider__dot.is-active{background:#fff}

/* ---------- Freebie ---------- */
.freebie{background:var(--off);border-radius:14px;padding:56px 62px 62px}
.freebie__img{max-width:880px;margin:0 auto 34px}
.freebie h2{margin-bottom:18px}
.freebie__list{list-style:none;margin:26px 0 30px}
.freebie__list li{display:flex;align-items:center;gap:14px;margin-bottom:14px;font-weight:600;font-size:0.98rem}
.freebie__list svg{flex:0 0 22px;width:22px;height:22px;stroke:var(--ink);fill:none;stroke-width:1.4}

/* ---------- Abschluss-CTA ---------- */
.final-card{
  background:linear-gradient(150deg,#fff 0%,#f3f3fb 100%);
  border-radius:14px;
  padding:70px 68px;
  color:var(--ink);
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:60px;
  align-items:center;
}
.final-card h2{color:var(--ink)}
.final-card h2 .mark{background:linear-gradient(115deg,#4b48d8,#8a88ee);color:#fff}
.final-person{display:flex;align-items:center;gap:18px;margin-top:44px}
.final-person img{width:72px;height:72px;border-radius:50%;object-fit:cover;object-position:center 22%}
.final-person__name{font-family:'Figtree',sans-serif;font-weight:600;font-size:1.05rem}
.final-person__role{font-style:italic;font-size:0.88rem;color:rgba(25,25,25,.68)}
.final-form{display:flex;flex-direction:column;gap:14px}
.final-form input{
  width:100%;
  padding:17px 20px;
  border:1px solid rgba(25,25,25,.14);
  border-radius:6px;
  font-family:inherit;
  font-size:0.95rem;
  background:#fff;
  color:var(--ink);
}
.final-form input::placeholder{color:rgba(25,25,25,.42)}
.final-form input:focus{outline:2px solid var(--blue);outline-offset:-1px;border-color:transparent}
.final-form .btn{width:100%;text-align:center;padding:17px 26px}
.final-form__note{font-size:0.86rem;color:rgba(25,25,25,.7);line-height:1.45}
.final-form__note a{color:inherit}

/* ---------- Footer ---------- */
.site-footer{background:#F1F1F0;color:var(--ink);text-align:center;padding:44px 24px 60px}
.site-footer p{font-family:'Figtree',sans-serif;font-weight:700;font-size:0.95rem;margin-bottom:10px}
.site-footer nav{display:flex;justify-content:center;gap:26px}
.site-footer a{font-size:0.92rem;text-decoration:underline;text-underline-offset:3px;color:var(--ink);opacity:.86}
.site-footer a:hover{opacity:1;color:var(--blue)}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .split,.about,.podcast,.final-card{grid-template-columns:1fr;gap:40px}
  .cards-3{grid-template-columns:1fr}
  .grid-4{grid-template-columns:1fr}
  .grid-4 .cell{border-right:0}
  .grid-4 .cell:nth-child(n+3){border-bottom:1px solid var(--line)}
  .grid-4 .cell:last-child{border-bottom:0}
  .quote-card{padding:44px 28px}
  .quote-card__body{text-align:left}
  .freebie{padding:34px 24px 40px}
  .final-card{padding:40px 26px}
  .rung{grid-template-columns:38px 1fr;gap:14px;padding:18px}
  .rung:nth-child(2),.rung:nth-child(3),.rung:nth-child(4){margin-left:0}
  .rung__body{text-align:left}
  .rung__meta{grid-column:1/-1;text-align:left;display:flex;align-items:center;gap:12px;min-width:0}
  .rung__badge{margin-top:0}
  .about__figure{order:-1}
}
@media (max-width:760px){
  .site-header{padding:10px 16px 0}
  .site-header__inner{padding:12px 16px}
  .nav-toggle{display:block}
  .site-nav{
    display:none;
    position:absolute;
    top:calc(100% + 8px);
    left:0;right:0;
    flex-direction:column;
    align-items:flex-start;
    gap:0;
    background:#fff;
    border-radius:10px;
    box-shadow:0 8px 26px rgba(10,11,30,.14);
    padding:8px 0;
  }
  .site-header__inner{position:relative}
  .site-nav.is-open{display:flex}
  .site-nav a{padding:13px 22px;width:100%;font-size:0.95rem}
  .site-header .btn{display:none}
  .section{padding:64px 0}
  .hero{padding:52px 0 0}
  .shell{padding:0 20px}
  .slider__slide{padding:0 6px}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  html{scroll-behavior:auto}
}

/* ============================================================
   INSIGHTS (Blog-Übersicht)
   ============================================================ */
.blog-hero{padding:76px 0 0;text-align:center}
.blog-hero h1{max-width:900px;margin:0 auto 18px}
.blog-hero__sub{
  font-family:'Figtree',sans-serif;
  font-size:clamp(1rem,1.8vw,1.28rem);
  font-weight:500;
  color:rgba(25,25,25,.72);
  max-width:720px;
  margin:0 auto;
}
.signup{
  max-width:560px;
  margin:52px auto 0;
  background:var(--off);
  border-radius:12px;
  padding:34px 34px 30px;
  text-align:left;
}
.signup h3{margin-bottom:8px}
.signup p{font-size:0.93rem;color:rgba(25,25,25,.72);margin-bottom:20px}
.signup .btn{width:100%;text-align:center}

.post-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:26px;
  margin-top:16px;
}
.post-card{
  display:flex;
  flex-direction:column;
  background:#fff;
  border:1px solid var(--line);
  border-radius:12px;
  overflow:hidden;
  text-decoration:none;
  color:inherit;
  transition:transform .18s ease,box-shadow .18s ease;
}
.post-card:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(10,11,30,.1)}
.post-card__img{aspect-ratio:16/9;overflow:hidden;background:var(--off)}
.post-card__img img{width:100%;height:100%;object-fit:cover}
.post-card__body{padding:26px 24px 24px;display:flex;flex-direction:column;flex:1}
.post-card h3{margin-bottom:12px;line-height:1.28}
.post-card p{font-size:0.92rem;color:rgba(25,25,25,.72);line-height:1.6;flex:1}
.post-card__more{
  margin-top:20px;
  font-family:'Figtree',sans-serif;
  font-weight:700;
  font-size:0.88rem;
  color:var(--blue);
}
.post-card__more::after{content:' →'}

/* ============================================================
   ARTIKEL
   ============================================================ */
.article-hero{padding:72px 0 0;text-align:center}
.article-hero h1{max-width:900px;margin:0 auto 16px}
.article-hero__sub{
  font-family:'Figtree',sans-serif;
  font-size:clamp(1.05rem,2vw,1.5rem);
  font-weight:500;
  color:rgba(25,25,25,.7);
  max-width:760px;
  margin:0 auto;
}
.article-hero__img{max-width:900px;margin:44px auto 0;border-radius:12px;overflow:hidden}
.article-back{
  display:inline-block;
  margin-bottom:26px;
  font-size:0.72rem;
  font-weight:700;
  letter-spacing:0.12em;
  text-transform:uppercase;
  color:var(--muted);
  text-decoration:none;
}
.article-back:hover{color:var(--blue)}
.article-back::before{content:'← '}

.prose{max-width:730px;margin:0 auto}
.prose h2{font-size:clamp(1.5rem,2.4vw,2rem);margin:52px 0 18px}
.prose h2:first-child{margin-top:0}
.prose h3{margin:34px 0 12px}
.prose p{font-size:1.02rem;line-height:1.72;color:rgba(25,25,25,.86)}
.prose ul{margin:0 0 1.1em 0;padding-left:0;list-style:none}
.prose ul li{
  position:relative;
  padding-left:26px;
  margin-bottom:10px;
  font-size:1.02rem;
  line-height:1.65;
  color:rgba(25,25,25,.86);
}
.prose ul li::before{
  content:'';
  position:absolute;
  left:2px;top:.62em;
  width:7px;height:7px;
  border-radius:50%;
  background:var(--blue);
}
.prose blockquote{
  margin:30px 0;
  padding:22px 28px;
  border-left:3px solid var(--blue);
  background:var(--off);
  border-radius:0 8px 8px 0;
  font-size:1.05rem;
  line-height:1.6;
}
.prose blockquote p:last-child{margin-bottom:0}
.prose .cta-inline{margin:40px 0;text-align:center}

.steps{max-width:800px;margin:34px auto 0;counter-reset:step}
.step{
  display:grid;
  grid-template-columns:52px 1fr;
  gap:22px;
  padding:24px 0;
  border-bottom:1px solid var(--line);
}
.step:last-child{border-bottom:0}
.step__num{
  font-family:'Figtree',sans-serif;
  font-size:1.15rem;
  font-weight:800;
  color:var(--blue);
  background:var(--blue-soft);
  border-radius:8px;
  height:44px;
  display:grid;
  place-items:center;
}
.step h3{margin-bottom:7px}
.step p{font-size:0.98rem;line-height:1.65;color:rgba(25,25,25,.78);margin:0}

.checklist{list-style:none;margin:26px 0}
.checklist li{
  position:relative;
  padding-left:34px;
  margin-bottom:16px;
  font-size:1.02rem;
  line-height:1.6;
}
.checklist li::before{
  content:'';
  position:absolute;
  left:0;top:.28em;
  width:20px;height:20px;
  border-radius:50%;
  background:var(--blue-soft);
}
.checklist li::after{
  content:'';
  position:absolute;
  left:6px;top:.55em;
  width:8px;height:4px;
  border-left:1.8px solid var(--blue);
  border-bottom:1.8px solid var(--blue);
  transform:rotate(-45deg);
}

/* ============================================================
   ÜBERSICHT (Link-Seite)
   ============================================================ */
.linkpage{
  min-height:100vh;
  display:flex;
  flex-direction:column;
  align-items:center;
  padding:64px 24px 48px;
  text-align:center;
}
.linkpage__avatar{
  width:132px;height:132px;
  border-radius:50%;
  object-fit:cover;
  margin-bottom:22px;
}
.linkpage__name{font-family:'Figtree',sans-serif;font-size:1.55rem;font-weight:800;margin-bottom:8px}
.linkpage__role{
  font-size:0.88rem;
  color:rgba(25,25,25,.68);
  max-width:440px;
  margin:0 auto 30px;
  line-height:1.5;
}
.linkpage h1{
  font-size:clamp(1.9rem,4.4vw,2.9rem);
  max-width:520px;
  margin:0 auto 34px;
}
.linkpage__links{width:100%;max-width:470px;display:flex;flex-direction:column;gap:12px}
.linkpage__link{
  display:block;
  padding:17px 22px;
  border:1px solid var(--line);
  border-radius:8px;
  background:#fff;
  text-decoration:none;
  font-family:'Figtree',sans-serif;
  font-weight:600;
  font-size:0.95rem;
  transition:.16s;
}
.linkpage__link:hover{border-color:var(--blue);color:var(--blue);transform:translateY(-1px)}
.linkpage__link--primary{background:var(--blue-deep);color:#fff;border-color:var(--blue-deep)}
.linkpage__link--primary:hover{background:#0d0b7d;color:#fff;border-color:#0d0b7d}
.linkpage__legal{margin-top:44px;font-size:0.84rem;color:var(--muted)}
.linkpage__legal a{color:inherit;text-decoration:underline;text-underline-offset:3px}

@media (max-width:900px){
  .post-grid{grid-template-columns:1fr;gap:20px}
  .step{grid-template-columns:44px 1fr;gap:16px}
}

/* ============================================================
   SHOP / RESSOURCEN
   ============================================================ */
.shop-hero{padding:76px 0 0;text-align:center}
.shop-hero h1{max-width:900px;margin:0 auto 20px}
.shop-hero__sub{
  font-family:'Figtree',sans-serif;
  font-size:clamp(1rem,1.8vw,1.24rem);
  font-weight:500;
  color:rgba(25,25,25,.72);
  max-width:660px;
  margin:0 auto;
}

.shop-group{margin-top:14px}
.shop-group__head{
  display:flex;
  align-items:baseline;
  gap:16px;
  margin-bottom:28px;
  padding-bottom:14px;
  border-bottom:1px solid var(--line);
}
.shop-group__head h2{font-size:clamp(1.4rem,2.2vw,1.85rem);margin:0}
.shop-group__note{font-size:0.9rem;color:var(--muted)}

.shop-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}

.product{
  display:flex;
  flex-direction:column;
  border:1px solid var(--line);
  border-radius:12px;
  overflow:hidden;
  background:#fff;
  transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;
}
.product--link:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(10,11,30,.1);border-color:rgba(26,31,204,.3)}
.product--soon{background:#FBFBFD}

.product__top{
  height:190px;
  background:var(--off);
  display:grid;
  place-items:center;
  overflow:hidden;
  position:relative;
}
.product__top img{width:100%;height:100%;object-fit:contain;padding:14px 22px}
.product__top--tint{background:linear-gradient(140deg,#1A1FCC 0%,#4b48d8 100%)}
.product__kind{
  font-family:'Figtree',sans-serif;
  font-size:0.7rem;
  font-weight:700;
  letter-spacing:0.2em;
  text-transform:uppercase;
  color:rgba(255,255,255,.9);
  text-align:center;
  padding:0 24px;
  line-height:1.7;
}
.product__kind b{display:block;font-size:1.5rem;letter-spacing:-0.02em;text-transform:none;color:#fff;margin-top:6px}

.product__body{padding:26px 26px 24px;display:flex;flex-direction:column;flex:1}
.product__badges{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:14px}
.badge{
  font-family:'Figtree',sans-serif;
  font-size:0.66rem;
  font-weight:700;
  letter-spacing:0.11em;
  text-transform:uppercase;
  padding:5px 11px;
  border-radius:4px;
  background:var(--blue-soft);
  color:var(--blue);
}
.badge--free{background:rgba(26,31,204,.1);color:var(--blue)}
.badge--price{background:var(--blue);color:#fff}
.badge--soon{background:rgba(25,25,25,.08);color:var(--muted)}
.product h3{margin-bottom:12px;line-height:1.3}
.product__desc{font-size:0.94rem;line-height:1.62;color:rgba(25,25,25,.74)}
.product__list{list-style:none;margin:16px 0 0}
.product__list li{
  position:relative;
  padding-left:22px;
  margin-bottom:8px;
  font-size:0.9rem;
  line-height:1.5;
  color:rgba(25,25,25,.78);
}
.product__list li::before{
  content:'';
  position:absolute;
  left:2px;top:.58em;
  width:6px;height:6px;
  border-radius:50%;
  background:var(--blue);
}
.product__foot{margin-top:24px;padding-top:0}
.product__foot .btn{width:100%;text-align:center}
.product__soon-note{
  font-size:0.86rem;
  color:var(--muted);
  border-top:1px solid var(--line);
  padding-top:16px;
  line-height:1.5;
}

/* Brücke zum Hauptangebot */
.bridge{
  background:var(--night);
  color:#fff;
  border-radius:14px;
  padding:56px 60px;
  display:grid;
  grid-template-columns:1.2fr .8fr;
  gap:48px;
  align-items:center;
}
.bridge h2{margin-bottom:16px}
.bridge p{color:rgba(255,255,255,.8);font-size:1rem;line-height:1.62}
.bridge__cta{display:flex;flex-direction:column;gap:12px}
.bridge__cta .btn{background:#fff;color:var(--night);border-color:#fff;text-align:center}
.bridge__cta .btn:hover{background:rgba(255,255,255,.88);color:var(--night)}
.bridge__cta .btn--outline{background:transparent;color:#fff;border-color:rgba(255,255,255,.4)}
.bridge__cta .btn--outline:hover{background:rgba(255,255,255,.1);color:#fff}

@media (max-width:900px){
  .shop-grid{grid-template-columns:1fr}
  .bridge{grid-template-columns:1fr;gap:32px;padding:36px 26px}
  .shop-group__head{flex-direction:column;gap:6px;align-items:flex-start}
}

/* ============================================================
   OPT-IN SEITEN (Freebie gegen E-Mail)
   ============================================================ */
.optin-header{padding:26px 24px 0}
.optin-header__inner{max-width:var(--shell);margin:0 auto}
.optin-header img{height:38px;width:auto;display:block}

.optin{padding:44px 0 0}
.optin__grid{
  display:grid;
  grid-template-columns:1.05fr .95fr;
  gap:64px;
  align-items:start;
}
.optin h1{font-size:clamp(2rem,3.6vw,3.1rem);margin-bottom:20px}
.optin__intro{font-size:1.04rem;line-height:1.65;color:rgba(25,25,25,.8)}
.optin__list{list-style:none;margin:26px 0 0}
.optin__list li{
  position:relative;
  padding-left:34px;
  margin-bottom:15px;
  font-size:1rem;
  line-height:1.55;
}
.optin__list li::before{
  content:'';
  position:absolute;
  left:0;top:.18em;
  width:21px;height:21px;
  border-radius:50%;
  background:var(--blue-soft);
}
.optin__list li::after{
  content:'';
  position:absolute;
  left:6px;top:.46em;
  width:8px;height:4px;
  border-left:1.9px solid var(--blue);
  border-bottom:1.9px solid var(--blue);
  transform:rotate(-45deg);
}
.optin__figure{margin-top:34px;border-radius:12px;overflow:hidden;background:var(--off)}
.optin__figure img{width:100%;display:block}

/* Formularkarte */
.optin-card{
  position:sticky;
  top:100px;
  background:#fff;
  border:1px solid var(--line);
  border-radius:14px;
  padding:34px 32px 30px;
  box-shadow:0 18px 44px rgba(10,11,30,.09);
}
.optin-card h2{font-size:1.32rem;margin-bottom:8px}
.optin-card__sub{font-size:0.92rem;color:rgba(25,25,25,.68);margin-bottom:24px;line-height:1.5}
.field{margin-bottom:14px}
.field label{
  display:block;
  font-size:0.76rem;
  font-weight:700;
  letter-spacing:0.06em;
  text-transform:uppercase;
  color:var(--muted);
  margin-bottom:6px;
}
.field input{
  width:100%;
  padding:14px 16px;
  border:1px solid rgba(25,25,25,.16);
  border-radius:7px;
  font-family:inherit;
  font-size:1rem;
  color:var(--ink);
  background:#fff;
}
.field input:focus{outline:2px solid var(--blue);outline-offset:-1px;border-color:transparent}
.field input:invalid:not(:placeholder-shown){border-color:var(--red)}
.consent{display:flex;gap:11px;align-items:flex-start;margin:18px 0 20px}
.consent input{margin-top:3px;width:17px;height:17px;flex:0 0 17px;accent-color:var(--blue)}
.consent label{font-size:0.86rem;line-height:1.5;color:rgba(25,25,25,.75)}
.consent a{color:var(--blue)}
.optin-card .btn{width:100%;text-align:center;padding:16px 26px;font-size:1rem}
.optin-card__note{
  margin-top:16px;
  font-size:0.8rem;
  color:var(--muted);
  line-height:1.5;
  text-align:center;
}
.hp{position:absolute;left:-9999px;top:-9999px;opacity:0;height:0;width:0;overflow:hidden}

@media (max-width:900px){
  .optin__grid{grid-template-columns:1fr;gap:36px}
  .optin-card{position:static}
  .optin__figure{margin-top:26px}
}

/* ============================================================
   BLOG-KOPF (Insights) – Original-Optik
   ============================================================ */
.ink-blue{color:var(--blue)}
.marker{
  font-family:'Permanent Marker','Figtree',cursive;
  font-weight:400;
  letter-spacing:0.01em;
}
.blog-head{padding:72px 0 0;text-align:center}
.blog-head h1{
  max-width:1000px;
  margin:0 auto 34px;
  font-size:clamp(2.1rem,4.2vw,3.7rem);
  line-height:1.15;
}
.blog-head__kicker{
  font-family:'Figtree',sans-serif;
  font-weight:800;
  font-size:clamp(1.25rem,2.4vw,1.85rem);
  letter-spacing:-0.01em;
  margin-bottom:22px;
}
.blog-head__kicker .marker{font-size:1.12em;margin-left:.12em}
.blog-head__text{
  max-width:760px;
  margin:0 auto;
  font-size:1.04rem;
  line-height:1.6;
  color:rgba(25,25,25,.62);
}
.blog-head__cta{margin-top:34px}
.blog-head__note{
  margin-top:14px;
  font-size:0.88rem;
  color:var(--muted);
}

/* ============================================================
   DANKE-SEITE
   ============================================================ */
.danke{
  min-height:72vh;
  display:flex;
  align-items:center;
  padding:60px 0;
}
.danke__inner{max-width:640px;margin:0 auto;text-align:center}
.danke__icon{
  width:78px;height:78px;
  border-radius:50%;
  background:var(--blue-soft);
  display:grid;place-items:center;
  margin:0 auto 28px;
}
.danke__icon svg{width:34px;height:34px;stroke:var(--blue);fill:none;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round}
.danke h1{font-size:clamp(1.9rem,3.6vw,2.9rem);margin-bottom:18px}
.danke__lead{font-size:1.06rem;line-height:1.6;color:rgba(25,25,25,.78)}
.danke__steps{
  margin:34px auto 0;
  max-width:470px;
  text-align:left;
  background:var(--off);
  border-radius:12px;
  padding:26px 28px;
  counter-reset:dstep;
}
.danke__steps li{
  list-style:none;
  position:relative;
  padding-left:40px;
  margin-bottom:16px;
  font-size:0.97rem;
  line-height:1.5;
}
.danke__steps li:last-child{margin-bottom:0}
.danke__steps li::before{
  counter-increment:dstep;
  content:counter(dstep);
  position:absolute;
  left:0;top:-1px;
  width:26px;height:26px;
  border-radius:50%;
  background:var(--blue);
  color:#fff;
  font-family:'Figtree',sans-serif;
  font-size:0.8rem;
  font-weight:700;
  display:grid;
  place-items:center;
}
.danke__hint{
  margin-top:26px;
  font-size:0.9rem;
  color:var(--muted);
  line-height:1.55;
}
.danke__next{margin-top:40px;padding-top:32px;border-top:1px solid var(--line)}
.danke__next p{font-size:0.97rem;color:rgba(25,25,25,.75);margin-bottom:18px}